Individual Blog Post Four

 My personal experience (as a customer) of dealing with a Customer Relationship Management System

The majority of my personal experiences with Customer Relation Management systems have been very rewarding.  I have received a $15 voucher to spend at a Tapas Bar for my birthday and I have also received a complimentary offer to have my Make-Up professionally applied, also for my birthday . On both occasions upon receiving the "present" I felt happy, and I also I visited the business and spent more than the complimentary offer.    I also enjoy receiving emails and deals from group sites such as Grab One that have offers suitable to my interests based from my previous purchases.

There was one occasion that my experience of a Customer Relation System resulted in me shifting my opinion of the company from positive to negative.  I was one their mailing list, and was sent an email that had incorrect information about my prior customer relationship with the company.  Instead of an existing customer I was “marketed to’ as being a new customer.   I recall thinking that if they didn’t know that I was already a customer and value my business then I wouldn’t shop there anymore.  An example of how a simple glitch in the Customer Relationship System can have the opposite effect!

Popular Customer Relation Management System: Sales Force